ÍMARK - The Icelandic Marketing Association
2017 - Pres.
The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland. IMARK principal roles are informing, connecting and awarding.
Freelance Designer - Photographer - Producer
2002 - Pres.
Ever since I finished my design studies in 2010 I have been working on various projects as a designer, photographer or producer. I have designed lighting or set for well over 100 shows both in fringe and professional theatre in all the biggest theatres in Iceland. I am a problem solver by nature I love solving problems and finding creative solutions. In recent years I have moved more towards video production - here you can have a look at some of the things I have worked on.
The Reykjavik City Theatre
2013 - 2017
The Reykjavík City Theatre ranks among Iceland’s oldest and most prestigious cultural institutions. Its history stretches back more than a century to the foundation of the Reykjavík Theatre Company in 1897. The Theatre stages 9 to 13 new productions annually, in addition to hosting a variety of collaborations with other theatre companies.
I was the Marketing Director at Borgarleikhúsið (The Reykjavik City Theatre). I was responsible for all marketing and branding for the Theatre as well as budgeting, pricing, production of marketing material, communication with sponsors and other stakeholders. The Reykjavík City Theatre stages around 20 plays each year and has over 200.000 guests per year. It was a clear market leader in Iceland and highly consumer centric company where marketing strategy and overall company strategy are entwined. Due to this fact my role did not only revolve around advertising and PR matters, I was also a member of the executive management team and as such participated in setting the overall goals and strategies for the business. It was both challenging and fascinating to work for this vibrant and ambitious company, to be part of producing large scale high quality performances and delivering them to a 2/3 of the nation.
The Reykjavik City Theatre
20010 - 2013
I worked in the Marketing department as a Marketing specialist and Graphic designer. I was responsible for many visual aspects of the Reykjavik City Theatre including Branding, Advertising, Photography, video production along with other marketing initiatives.
Producer, Lighting & Set Designer
2009 - 2019
Thorsson Productions Ltd. is an intellectual property based operating company in Sweden. Thorsson Productions develops, produces and manages intellectual properties which reach audiences through various platforms, including live, digital, broadcasting and licensing around the world.
Associate Producer & Marketing director
2009 - 2010
I worked at Loftkastalinn for a year where we produced Grease the musical and Christmas Carol by Charles Dickens. I was responsible for daily operations and marketing.
RÚV - The National Broadcasting Service
2007 - 2009
The Icelandic National Broadcasting Service – Ríkisútvarpið, or RÚV for short - is an independent public service broadcaster, comprising television, radio and online services. The main objective of the National Broadcasting Service is to inform, educate and entertain. This triple role is reflected in its mission to provide the public with reliable news service and culture and entertainment content of the highest quality.
I worked at RÚV as a brodcasting manager responsible for the broadcasting room quality of broadcast and accurate timing. I was responsible for downloading material and preparing it for the news department, communication with the studio during news hour along with other various tasks.
IÐNÓ - Theatre
2002 - 2008
IÐNÓ is a small theatre by the pond in the centre of Reykjavik I worked there for many years as a technical supervisor and problem solver, even as a waiter occationally.
Intensive two-year executive programme training in all aspects of business administration, ranging from accounting and finance to strategy and human resource management.
BA Graphic Design
The Icelandic Academy of The Arts
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. It is built on an ancient foundation of writing, type, illustration and print but in the 20th century these elements have entered a diverse interplay of creative and organised approaches to communicating messages there the main goal is to facilitate understanding .
Colegy Cymoedd - Wales
BTEC/EDEXCEL Level 3 - National Diploma Unit
RYS 200 - Yoga Teacher training
200 hour yoga teacher training